Practice case studies
Explore named practice examples from owner interviews, ad accounts, and Google Business Profile reports. Each case identifies the source and distinguishes marketing activity from patient outcomes.
Sourced from the office, not a composite
Each study names the doctor, the market, and the clip or report it came from. If we cannot stand behind a number, it does not go on this page. Leads from ads are labeled as leads, not as booked patients.
Revive Medical Center
nearly $3M one-office run rate, in his words
Dr. Michael Schulman of Revive Medical Center in Lawrenceville, GA said that when he first started with ChiroCandy, one office was barely making $20,000 a month. On ChiroCandy Podcast episode 183, he said that same office is on track for almost $3 million.
- Doctor: Dr. Michael Schulman, DC
- Channels: Paid social, TikTok, personality video, CRM follow-up
- Source: ChiroCandy Podcast episode 183 (YouTube)
LifeWorks Family Chiropractic
185 lead results $14.78 blended CPL across the two lead campaigns
LifeWorks Family Chiropractic's Meta report shows 185 lead results from June 2 to August 31, 2026: 176 form leads for a neuropathy workshop and 9 website leads. The two lead campaigns spent $2,734.59, or $14.78 per reported lead result. These are ad-platform results, not confirmed new patients.
- Doctor: Dr. James Whillans, DC
- Channels: Meta (Facebook and Instagram)
- Source: Meta Ads Manager campaign report, June 2–August 31, 2026
Ipswich Spine Clinic
924 profile actions Google Business Profile report, June 1–July 1, 2026
Ipswich Spine Clinic's public Google Business Profile report records 924 actions for June 1–July 1, 2026: 179 call-button clicks, 489 direction requests, and 256 website clicks. These are profile interactions, not confirmed new patients. A separate Meta campaign screenshot is included below.
- Doctor: Dr. Amit Patel, DC
- Channels: Meta, Google Ads, SEO, Google Business Profile, TikTok
- Source: Public Google Business Profile report and separate Meta Ads Manager crop
Advanced Care Chiropractic
381 leads $12.90 blended CPL on under $5,000, 9 months
Advanced Care Chiropractic produced 381 Meta leads from December 3, 2025 to August 30, 2026 at $12.90 blended cost per lead on $4,914 spend. The main campaign was a $47 new-patient special on a deliberately small budget. These are ad-platform leads, not booked-patient counts from the EHR.
- Doctor: Dr. Jason White, DC
- Channels: Meta, AI CA follow-up, reactivation
- Source: Meta Ads Manager, December 3, 2025–August 30, 2026
Lemmata Chiropractic
4,095 leads $176K managed Meta spend across 3+ years
Lemmata Chiropractic has been a ChiroCandy client since January 13, 2023. From July 31, 2023 to August 30, 2026, Meta reported 4,095 leads on $164,629 of lead-campaign spend at $40.20 blended cost per lead, with $176,765 total managed Meta spend. These are ad-platform leads, not booked-patient counts from the EHR.
- Doctor: Dr. David Martinez, DC
- Channels: Meta and Google PPC
- Source: Meta Ads Manager, July 31, 2023–August 30, 2026
100% Chiropractic – Chattanooga
2,111 leads $35.43 blended CPL on Meta, 13 months
100% Chiropractic – Chattanooga produced 2,111 Meta leads from July 19, 2025 to August 30, 2026 at $35.43 blended cost per lead on $74,793 spend. The primary campaign was a $21 chiropractic offer. These are ad-platform leads, not booked-patient counts from the EHR.
- Doctor: Dr. Bryan Christoffer, DC
- Channels: Meta, AI CA follow-up
- Source: Meta Ads Manager, July 19, 2025–August 30, 2026
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