Practice case studies
These are named results from a recording or from the ads account. We do not invent patient counts or map-pack ranks. More studies land here as the team files them.
Sourced from the office, not a composite
Each study names the doctor, the market, and the clip or report it came from. If we cannot stand behind a number, it does not go on this page. Leads from ads are labeled as leads, not as booked patients.
Revive Medical Center
nearly $3M one-office run rate, in his words
Dr. Michael Schulman of Revive Medical Center in Lawrenceville, GA said that when he first started with ChiroCandy, one office was barely making $20,000 a month. On ChiroCandy Podcast episode 183, he said that same office is on track for almost $3 million.
- Doctor: Dr. Michael Schulman, DC
- Channels: Paid social, TikTok, personality video, CRM follow-up
- Source: ChiroCandy Podcast episode 183 (YouTube)
LifeWorks Family Chiropractic
185 leads ~$16.06 average CPL on Meta, 90 days
LifeWorks Family Chiropractic in Kelowna, BC produced 185 Meta leads from June 2 to August 31, 2026 at about $16.06 average cost per lead. The main campaign was a neuropathy workshop using Facebook Lead Forms. These are ad-platform leads, not booked-patient counts from the EHR.
- Doctor: Dr. James Whillans, DC
- Channels: Meta (Facebook and Instagram)
- Source: Meta Ads Manager campaign report, June 2–August 31, 2026
Ipswich Spine Clinic
2,668 leads £10.31 blended CPL on Meta, 17 months
Ipswich Spine Clinic produced 2,668 Meta leads from April 2, 2025 to August 30, 2026 at £10.31 blended cost per lead on £27,505 spend. The main campaign was a £49 new-patient special using the doctor’s own weekly video. These are ad-platform leads, not booked-patient counts from the EHR.
- Doctor: Dr. Amit Patel, DC
- Channels: Meta, Google Ads, SEO, Google Business Profile, TikTok
- Source: Meta Ads Manager, April 2, 2025–August 30, 2026
Advanced Care Chiropractic
381 leads $12.90 blended CPL on under $5,000, 9 months
Advanced Care Chiropractic produced 381 Meta leads from December 3, 2025 to August 30, 2026 at $12.90 blended cost per lead on $4,914 spend. The main campaign was a $47 new-patient special on a deliberately small budget. These are ad-platform leads, not booked-patient counts from the EHR.
- Doctor: Dr. Jason White, DC
- Channels: Meta, AI CA follow-up, reactivation
- Source: Meta Ads Manager, December 3, 2025–August 30, 2026
Lemmata Chiropractic
4,095 leads $176K managed Meta spend across 3+ years
Lemmata Chiropractic has been a ChiroCandy client since January 13, 2023. From July 31, 2023 to August 30, 2026, Meta reported 4,095 leads on $164,629 of lead-campaign spend at $40.20 blended cost per lead, with $176,765 total managed Meta spend. These are ad-platform leads, not booked-patient counts from the EHR.
- Doctor: Dr. David Martinez, DC
- Channels: Meta and Google PPC
- Source: Meta Ads Manager, July 31, 2023–August 30, 2026
100% Chiropractic – Chattanooga
2,111 leads $35.43 blended CPL on Meta, 13 months
100% Chiropractic – Chattanooga produced 2,111 Meta leads from July 19, 2025 to August 30, 2026 at $35.43 blended cost per lead on $74,793 spend. The primary campaign was a $21 chiropractic offer. These are ad-platform leads, not booked-patient counts from the EHR.
- Doctor: Dr. Bryan Christoffer, DC
- Channels: Meta, AI CA follow-up
- Source: Meta Ads Manager, July 19, 2025–August 30, 2026
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