In what order should a practice apply Known / Found / Trusted?

Start with Known so your message is clear, build Found so intent captures work, then invest in Trusted assets like reviews and proof that close the gap.

Can a practice skip straight to Trusted?

Trust without visibility rarely scales. Patients need to know you exist and find you easily before trust compounds.

ChiroCandy Framework

Known / Found / Trusted

Known / Found / Trusted is ChiroCandy's three-stage model for chiropractic practice growth. First patients know you exist, then they find you when they search, then they trust you enough to book and stay.

Definition: A progression model for chiropractic marketing that moves a practice from visibility to discoverability to credibility.

What does Known mean for a chiropractor?

Known means your ideal patients recognize your name, face, or message before they need care.

You become known through consistent educational content, video ads, community presence, and referral momentum. The goal is not fame. It is recognition among the patients you actually want.

What does Found mean in chiropractic marketing?

Found means patients can discover you when they search Google, scroll social feeds, or ask for recommendations.

SEO, Google Ads, Facebook campaigns, and optimized web pages work together so you appear at the moment of intent. Found is the bridge between awareness and action.

What does Trusted mean for patient conversion?

Trusted means prospects believe you are the safe, credible choice before they walk in.

Reviews, case studies, educational authority, clear offers, and follow-up systems convert interest into appointments. Trust reduces price resistance and no-shows.

Related services

Framework FAQ

In what order should a practice apply Known / Found / Trusted?: Start with Known so your message is clear, build Found so intent captures work, then invest in Trusted assets like reviews and proof that close the gap.
Can a practice skip straight to Trusted?: Trust without visibility rarely scales. Patients need to know you exist and find you easily before trust compounds.