What kind of practice is this?
Owner-operated single-location chiropractic practice in Chattanooga, Tennessee.
What was the challenge?
Lead cost sat at $32.39 in late April 2026. The account needed more form quality than raw volume, and creative had to keep up as spend scaled.
What did ChiroCandy run?
We scaled the $21 chiropractic offer to 1,775 leads at $35.99 as the primary campaign, shifted budget to conditional-logic lead forms to raise form quality over raw volume, and dialed in the AI CA script and job flow.
What did the office do?
Dr. Bryan sources and uploads his own selfie video content and flags underperforming creative himself. Danyelle runs the CRM pipeline and requests workflow changes proactively, including a 48-hour no-show delay and booking scripts.
What result will we stand behind?
From July 19, 2025 to August 30, 2026, Meta reported 2,111 leads on $74,793 spend at $35.43 blended CPL. The biggest two-week cycle on record in this window was May 3–16, 2026: 99 leads at $29.65 on $2,935.11. That is Ads Manager lead volume, not confirmed visits.
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