Search Engine Optimization
Search Engine Optimization for Chiropractors
If you think that having a website for your chiropractic office is enough to get your practice found in search engines, you are wrong. The purpose of a website is to reach more people and increase exposure for your business, but you can't do that if no one sees your site. To get the word out there about your chiropractic office, you need to start thinking outside of the box with SEO (search engine optimization).
Search engine optimization is a set of techniques designed to increase the number of visitors your site gets from targeted keywords. Essentially, you are influencing internet users when they are searching for things relevant to your practice. Chances are there are people out there already searching for a “chiropractor near me.” By optimizing your site to rank high in search results for common keywords, you will increase the number of visitors to your website and, ultimately, the amount of revenue you generate.
How does SEO work?
Search engine optimization is an ever-changing process that requires constant work if you want to maintain or increase positions on major search engines. You need to stay active with these practices because the algorithm changes are constantly being made to improve search results. There are several things that you can do daily to increase the visibility of your chiropractic business, such as:
Optimizing Your Title Tags and Meta Descriptions
Your title tags and meta descriptions are what show up in the SERPs (search engine results pages). If you don't have a chance to show up in the SERPs when a user types in your practice's targeted keywords, you won't get any new business from them. It is important to optimize the title tags and meta descriptions on all of your website pages. You can get creative here because you want to include targeted keywords while creating something compelling enough to pique user interest.
Improving Your Content and Website Structure
Search engines are smart, but they aren't the sharpest tools in the shed. If you want to rank high for certain keywords, you need to offer compelling content on your site that will inspire users to click through to your page. Search engine algorithms look at several factors when deciding if your website deserves higher rankings or not – these include page views, bounce rate, time spent on-site, and a few others. If you can optimize your website to have a good amount of user-friendly content that is also relevant to your keywords, search results will be much more favorable for your business.
Making Your Website Mobile-Friendly
Most people are actively using their mobile devices to browse the internet. If you have a website that is not optimized for mobile, your potential patients will click off of your site before you even have the chance to show up in their search results. It is important to make your website responsive so that it is accessible and easy to navigate from any phone or tablet. With so many chiropractors looking to optimize their websites, offering a mobile-friendly design will help you beat out the competition.
Utilizing Social Media
If you want your practice to be visible on search engines, social media is just as important as anything else. You need to get active on social media sites, especially on Facebook and Instagram if you want search engines to take you seriously. You can't expect internet users to find your website if it's not on their radar, which is why social media plays a big role in SEO.
When it comes to improving your website's overall ranking on search engines, building links is one of the best ways to do it. Search engine algorithms prioritize sites that have several reputable and relevant inbound links. The more quality websites that link back to your site, the higher you will rank on SERPs and the more traffic you will get as a result.
Claiming Your Business Listing
If your practice is already well-known in your area, you have to claim and secure your business listing on Google Maps. If you don't take advantage of this opportunity, someone else probably will – and when they do, they will be able to control much of the information that gets displayed about your business. Search engines use all of the data that is found on business listings to help determine the relevancy of your page. It is important to make sure all of your information is complete, accurate, and consistent across all directories.
Get to the Top of SERPs with ChiroCandy Marketing
SEO is a complicated and time-consuming process. With so much competition out there, it can be difficult to get your chiropractic website noticed without the help of an SEO expert. ChiroCandy Marketing offers SEO services that are specifically tailored to chiropractors and other health care professionals. Our experienced team of marketing experts can navigate the ins and outs of search engine algorithms and design a successful SEO campaign that will help you increase your visibility online.
From pay-per-click advertising to content marketing, social media strategies, and local search engine optimization, ChiroCandy Marketing has the tools and knowledge you need to get your chiropractic website on the map. With the help of our team of SEO experts, you will be able to make your chiropractic business as visible as possible – even if you are a new provider or have very limited experience with SEO. Contact us today at 1-800-662-1745 for free website analysis and consultation.