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Case study

LifeWorks Family Chiropractic

LifeWorks Family Chiropractic in Kelowna, BC produced 185 Meta leads from June 2 to August 31, 2026 at about $16.06 average cost per lead. The main campaign was a neuropathy workshop using Facebook Lead Forms. These are ad-platform leads, not booked-patient counts from the EHR.

Dr. James Whillans, DC · Kelowna, BC · Meta (Facebook and Instagram)

Meta Ads Manager screenshot for LifeWorks Family Chiropractic covering June 2 to August 31 2026. The neuropathy workshop campaign shows 176 form leads at $14.55 cost per lead. A paused conversion campaign shows 9 website leads. A video views campaign shows 41,141 ThruPlays at one cent each.
Source: Meta Ads Manager, LifeWorks Family Chiropractic, June 2–August 31, 2026. Totals are ad-platform leads, not EHR-confirmed booked patients.

What kind of practice is this?

Family chiropractic practice in Kelowna, British Columbia. The live Meta offer in this window was a free neuropathy workshop.

What was the challenge?

Inbound lead flow was inconsistent. Meta tracking was unreliable from March 4 through June 1, 2026, so the office could not trust conversion reporting on the old setup.

What did ChiroCandy run?

We moved sign-up from a website conversion ad to a Facebook Lead Form, refreshed creative and added audience exclusions to keep frequency in check, and set up HighLevel pipelines with automated appointment tagging for new leads.

What did the office do?

The office works the CRM pipeline to confirm unconfirmed appointment requests, follows the communication guidance, and stays in the loop on account changes.

What result will we stand behind?

In the 90 days from June 2 to August 31, 2026, Meta reported 185 leads at about $16.06 average CPL. The primary neuropathy workshop campaign produced 176 Lead Form leads at $14.55 each. A smaller website-conversion campaign added 9 leads. That is lead volume from Ads Manager, not confirmed visits.

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Case study FAQ

What Meta results did LifeWorks Family Chiropractic see?
From June 2 to August 31, 2026, Meta reported 185 leads at about $16.06 average cost per lead. The main neuropathy workshop campaign used Facebook Lead Forms and produced 176 form leads at $14.55 each.
Where is LifeWorks Family Chiropractic?
LifeWorks Family Chiropractic is a family practice in Kelowna, British Columbia, led by Dr. James Whillans. The campaign in this window promoted a neuropathy workshop.
Are those 185 leads the same as new patients?
No. 185 is the Meta lead count for that 90-day window. Booked visits and EHR data are not published here.