ChiroCandy Framework
7-11-4 Framework
The 7-11-4 Framework explains how chiropractic patients build familiarity before they call. They need about 7 hours of content exposure, 11 interactions with your brand, and 4 different places where they see you.
What does the 7 represent for chiropractic patients?
The 7 stands for roughly seven hours of cumulative exposure to your content, ads, and educational material.
That time can spread across short videos, blog posts, social clips, and email. Patients rarely book after one 30-second ad. They need enough total exposure to feel like they know your approach.
What are the 11 touchpoints in 7-11-4?
The 11 touchpoints are the separate moments a prospect interacts with your practice before they schedule.
Each ad view, website visit, review read, email open, and social comment counts. Touchpoints stack familiarity. A practice that shows up in search, social, and retargeting hits 11 faster than one that relies on a single channel.
What does the 4 mean for building patient trust?
The 4 refers to four distinct contexts or locations where patients encounter your brand.
Common contexts include Google search, social feeds, your website, and in-person or referral mentions. Seeing you in multiple places signals legitimacy. One platform alone rarely carries enough weight for a high-trust healthcare decision.
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Framework FAQ
- Do patients really need all 7, 11, and 4 before booking?
- Not always literally, but the pattern holds. Cold prospects convert faster when your marketing plan deliberately stacks hours, touchpoints, and contexts instead of hoping one ad does the job.
- How can a solo chiropractor hit 7-11-4 without a huge budget?
- Repurpose one core message into video, posts, and email. Retarget site visitors. Ask happy patients for reviews. Small consistent output across four contexts beats sporadic big spends.