How often should a practice run the 3D-X cycle?

Run a full eXamine review every two to four weeks during active campaigns. Define only needs a deep refresh when goals, offers, or markets change.

Can Deploy happen before Define is finished?

You can launch fast, but without Define you will not know what to measure or fix. A short Define sprint prevents expensive rework in Deploy.

ChiroCandy Framework

3D-X Framework

The 3D-X Framework is ChiroCandy's chiropractic marketing execution model. Define what you are building, Deploy it across ads and content, then eXamine performance so every dollar gets smarter.

Definition: A three-phase cycle for planning, launching, and improving chiropractic marketing without guessing or starting over each month.

What does Define mean in the 3D-X model?

Define is where you set goals, choose your ideal patient, and decide what success looks like before you spend on ads.

You clarify offer, budget, timeline, and key metrics. Define also covers competitive positioning and the message you will test. Skipping this step leads to scattered campaigns and unclear ROI.

What does Deploy cover for chiropractic marketing?

Deploy is the launch phase where strategy becomes live ads, landing pages, email flows, and content.

You turn Define outputs into assets patients can see and click. Deploy includes creative, targeting, tracking setup, and scheduling. Speed matters here, but only after Define gives you a clear brief.

What does eXamine do for practice growth?

eXamine is the review phase where you measure leads, cost per patient, and conversion rates, then adjust.

You look at ad performance, page behavior, and front-desk conversion. Winners get more budget. Weak angles get replaced. eXamine closes the loop back to Define so the next cycle starts with real data.

Related services

Framework FAQ

How often should a practice run the 3D-X cycle?: Run a full eXamine review every two to four weeks during active campaigns. Define only needs a deep refresh when goals, offers, or markets change.
Can Deploy happen before Define is finished?: You can launch fast, but without Define you will not know what to measure or fix. A short Define sprint prevents expensive rework in Deploy.