What Meta results did Lemmata Chiropractic see?

From July 31, 2023 to August 30, 2026, Meta reported 4,095 leads on $164,629 of lead-campaign spend at $40.20 blended cost per lead. Total managed Meta spend in that window was $176,765. The practice has been a client since January 13, 2023.

Where is Lemmata Chiropractic?

Lemmata Chiropractic is a solo practice in Hampton, Virginia, led by Dr. David Martinez. The office offers chiropractic, spinal decompression, and neuropathy and has been open since 2015.

Are those 4,095 leads the same as new patients?

No. 4,095 is the Meta lead count for that Ads Manager window. Booked visits and EHR data are not published here.

Case study

Lemmata Chiropractic

Lemmata Chiropractic has been a ChiroCandy client since January 13, 2023. From July 31, 2023 to August 30, 2026, Meta reported 4,095 leads on $164,629 of lead-campaign spend at $40.20 blended cost per lead, with $176,765 total managed Meta spend. These are ad-platform leads, not booked-patient counts from the EHR.

Dr. David Martinez, DC · Hampton, VA · Meta and Google PPC

Meta Ads Manager screenshot for Lemmata Chiropractic showing eight campaigns. The largest row is a $20 chiropractic campaign with 2,704 form leads at $34.70. Combined spend on the table is about $176,846. — Source: Meta Ads Manager campaign table for Lemmata Chiropractic. Combined spend on the crop is $176,845.74. Totals are ad-platform leads, not EHR-confirmed booked patients.

What kind of practice is this?

Solo practice in Hampton, Virginia, offering chiropractic, spinal decompression, and neuropathy. The practice has been open since 2015.

What was the challenge?

A weak stretch in May 2026 dropped to 8 leads at $79.26 cost per lead (May 17–23) and 9 leads at $72.36 (May 24–30). Cutting spend would have killed delivery. The offer also had to move as the market moved, from $20 to $49 across nine campaign builds.

What did ChiroCandy run?

We managed $176,765 of Meta spend across nine campaign builds over three years, iterating the offer from $20 to $49. We held budget through the May 2026 dip and rebuilt creative until delivery recovered. We migrated the account to their own GoHighLevel subaccount, completed A2P brand and campaign registration, and built the pipelines, referral automations, and nurture sequences.

What did the office do?

Layna wrote all the SMS and nurture scripts herself. Gabby sends two to three fresh Instagram videos every Monday, unprompted, week after week.

What result will we stand behind?

From July 31, 2023 to August 30, 2026, Meta reported 4,095 leads on $164,629 lead-campaign spend at $40.20 blended CPL, with $176,765 total managed Meta spend. Later weekly windows showed 17 leads at about $68 (July 26–August 1) and 18 leads at about $63 on $1,139 (August 2–8). That is Ads Manager lead volume, not confirmed visits.

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Case study FAQ

What Meta results did Lemmata Chiropractic see?: From July 31, 2023 to August 30, 2026, Meta reported 4,095 leads on $164,629 of lead-campaign spend at $40.20 blended cost per lead. Total managed Meta spend in that window was $176,765. The practice has been a client since January 13, 2023.
Where is Lemmata Chiropractic?: Lemmata Chiropractic is a solo practice in Hampton, Virginia, led by Dr. David Martinez. The office offers chiropractic, spinal decompression, and neuropathy and has been open since 2015.
Are those 4,095 leads the same as new patients?: No. 4,095 is the Meta lead count for that Ads Manager window. Booked visits and EHR data are not published here.

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