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Case study

Revive Medical Center

Dr. Michael Schulman of Revive Medical Center in Lawrenceville, GA said that when he first started with ChiroCandy, one office was barely making $20,000 a month. On ChiroCandy Podcast episode 183, he said that same office is on track for almost $3 million.

Dr. Michael Schulman, DC · Lawrenceville, GA · Paid social, TikTok, personality video, CRM follow-up

Source: ChiroCandy Podcast episode 183 (YouTube). Numbers below are what Dr. Michael Schulman said on that recording.

When we first started with ChiroCandy we were barely making $20,000 a month. Since starting with them, in one office, we're going to probably be doing almost $3 million.

Dr. Michael Schulman, Revive Medical Center

They promise you the world and offer you nothing. I've been through five to 10 different companies. I came back, hired my own guys, and magic.

Dr. Michael Schulman, on leaving and returning

What kind of practice is this?

Multi-discipline office: chiropractic plus nurse practitioner, medical doctor, physical therapy, weight loss, joint injections, and Shockwave, shifted toward cash services.

What was the challenge?

Dr. Schulman had already tried doing social media marketing himself (courses, CRM certificates, automations) and had cycled through five to ten other companies. Some disappeared. Some charged a lot for little result. He left ChiroCandy once because he did not want to film videos and another shop promised done-for-you content. That shop, in his words, promised everything and gave him nothing.

What did ChiroCandy run?

ChiroCandy ran the ads, copy, and CRM automations, and adjusted weekly when something was not working. The account team sent weekly updates and used the video he and his videographer produced — including personality and staff interviews shot to feel like TikTok, not only offer ads.

What did the office do?

He watches the weekly updates and says what is converting in the office, not only lead count. Two people on his team follow up in the CRM every day. He hired a videographer who films a few days a week. He came back to ChiroCandy willing to make the videos. One staff clip reached about four million views on TikTok, he said.

What result will we stand behind?

On the podcast he tied the growth to one office: from barely $20,000 a month at the start with ChiroCandy to a run rate of almost $3 million. That is his number, said on camera, not a ChiroCandy forecast. He also named the operating habits: CRM, daily follow-up, and consistent video.

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Case study FAQ

What results did Dr. Michael Schulman report with ChiroCandy?
On ChiroCandy Podcast episode 183 he said one office went from barely $20,000 a month when he started with ChiroCandy to a run rate of almost $3 million. Watch the interview for his wording.
Where is Revive Medical Center?
Dr. Michael Schulman practices at Revive Medical Center in Lawrenceville, Georgia. The office is multi-discipline: chiropractic with NP, MD, PT, and cash services such as weight loss, joint injections, and Shockwave.
What did the practice do besides running ads?
He said a practice needs a CRM and people whose job is follow-up. He staffs two people on that. He films regularly, including personality and staff content, and talks with his ChiroCandy account manager every week about what is actually converting.