What kind of practice is this?
Multi-doctor family practice (three chiropractors) with two locations in Holly and Fenton, Michigan.
What was the challenge?
The account ran on a small budget across two locations. Cost per lead entering the measured window was $11.20. The office needed leads worked in minutes, not hours, and the front desk needed to know what was coming in.
What did ChiroCandy run?
We ran the $47 new-patient special on a deliberately small budget — 313 leads at $12.61 from that campaign. We built AI CA follow-up that captures insurance type at booking so the front desk knows what is coming, and turned on hot-lead pings with notification routing so leads get worked in minutes.
What did the office do?
Amanda works the CRM pipeline daily and flags anything off, which is why the automations stay clean. The team uploads new doctor videos on their own initiative, including a three-doctor piece.
What result will we stand behind?
From December 3, 2025 to August 30, 2026, Meta reported 381 leads on $4,914 spend at $12.90 blended CPL. Across six measured cycles, cost per lead stayed at or below $16.46, with a best cycle at $9.09. A later two-week window (August 2–15) showed 20 leads at $13.99 on $279.82. That is Ads Manager lead volume, not confirmed visits.
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