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Case study

Ipswich Spine Clinic

Ipswich Spine Clinic produced 2,668 Meta leads from April 2, 2025 to August 30, 2026 at £10.31 blended cost per lead on £27,505 spend. The main campaign was a £49 new-patient special using the doctor’s own weekly video. These are ad-platform leads, not booked-patient counts from the EHR.

Dr. Amit Patel, DC · Ipswich, Suffolk, UK · Meta, Google Ads, SEO, Google Business Profile, TikTok

Meta Ads Manager screenshot for Ipswich Spine Clinic. The £49 New Patient Special campaign shows 2,641 form leads at £10.18 cost per lead. A Video Views-LF campaign shows 32 form leads at £21.66.
Source: Meta Ads Manager crop for Ipswich Spine Clinic. The £49 New Patient Special row shows 2,641 form leads at £10.18. Totals on this page are ad-platform leads, not EHR-confirmed booked patients. Google Business Profile report .

This is mega! Thank you!!!!

Ipswich Spine Clinic, 28 August 2026

Thank you for everything for all your help! Your amazing!

Ipswich Spine Clinic, 28 August 2026

This is brillaint!!!

Ipswich Spine Clinic, 30 July 2026

What kind of practice is this?

Solo general and family chiropractic practice in Ipswich, Suffolk.

What was the challenge?

A two-week low point in May 2026 showed 55 Meta leads at £22.88 cost per lead on £1,258.30 spend. Creative had to stay fresh, and booked leads needed diary slots the same week they came in.

What did ChiroCandy run?

We ran the £49 new-patient special on Meta with a weekly creative refresh from Dr. Patel’s own video — that campaign alone produced 2,636 leads at £10.18. We tightened Google keywords and expanded radius (12 leads at £28.92 moved to 19 at £23.99 in the compared windows). We also optimized the Google Business Profile; the report for this window ranked the listing #1 versus the tracked local competitors, with 93% visibility and 924 customer actions (up 16.5%).

What did the office do?

Dr. Patel films and uploads a new video nearly every week, unprompted, which is what makes the creative refresh possible. The office is fast on diary and scheduling changes so booked leads actually get slots.

What result will we stand behind?

From April 2, 2025 to August 30, 2026, Meta reported 2,668 leads on £27,505 spend at £10.31 blended CPL. A later two-week window (August 2–15, 2026) showed 107 Meta leads at £11.77 on £1,259.77. That is Ads Manager lead volume, not confirmed visits.

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Case study FAQ

What Meta results did Ipswich Spine Clinic see?
From April 2, 2025 to August 30, 2026, Meta reported 2,668 leads at £10.31 blended cost per lead on £27,505 spend. The £49 new-patient special was the main campaign.
Where is Ipswich Spine Clinic?
Ipswich Spine Clinic is a solo general and family practice in Ipswich, Suffolk, United Kingdom, led by Dr. Amit Patel.
Are those 2,668 leads the same as new patients?
No. 2,668 is the Meta lead count for that 17-month window. Booked visits and EHR data are not published here.