What local-search activity does the Ipswich Spine Clinic report show?

For June 1–July 1, 2026, the public Google Business Profile report shows 924 actions: 179 call-button clicks, 489 direction requests, and 256 website clicks. The linked report provides the source.

Are 924 profile actions the same as 924 new patients?

No. Profile actions are interactions with the listing. Calls count call-button clicks, directions are requests, and website clicks are visits to the linked website. These measures do not confirm completed calls, booked appointments, attended visits, or unique new patients.

Does this report prove an SEO-only or Google Ads return on investment?

No. Google Business Profile performance can include organic and Google Ads interactions. A return-on-investment calculation would also need channel-specific costs and reliably attributed business outcomes.

Where is Ipswich Spine Clinic?

Ipswich Spine Clinic is a chiropractic practice in Ipswich, Suffolk, United Kingdom, led by Dr. Amit Patel.

Ipswich Spine Clinic Case Study

Dr. Amit Patel, DC · Ipswich, Suffolk, UK · Meta, Google Ads, SEO, Google Business Profile, TikTok

Google Business Profile actions

Report period: June 1–July 1, 2026

View the Google Business Profile report for June 1–July 1, 2026

Action breakdown from the public report
Metric	Count	What it measures
Call-button clicks	179	Clicks on the profile call button; not completed calls.
Direction requests	489	Requests for directions; not confirmed visits.
Website clicks	256	Clicks to the website; not bookings.
Total profile actions	924	Sum of these interactions; not a count of new patients.

Google Business Profile performance can include organic and Google Ads interactions. These figures do not isolate SEO results or establish attended appointments or revenue.

Google's Business Profile metric definitions

Separate Meta Ads Manager crop for Ipswich Spine Clinic. The £49 New Patient Special shows 2,641 form leads at £10.18 each; Video Views - LF shows 32 form leads at £21.66 each. The date range is not visible. — Source: Separate Meta evidence: the £49 offer row shows 2,641 form leads and £26,883.87 spent. The crop does not show a date range and is not the source for the Google Business Profile figures.

This is mega! Thank you!!!!
Ipswich Spine Clinic, 28 August 2026

Thank you for everything for all your help! Your amazing!
Ipswich Spine Clinic, 28 August 2026

This is brillaint!!!
Ipswich Spine Clinic, 30 July 2026

What kind of practice is this?

Solo general and family chiropractic practice in Ipswich, Suffolk.

What was the challenge?

For a practice using several marketing channels, the reporting question is which activity each number actually represents. Profile interactions, ad-platform leads, booked appointments, and attended visits measure different stages of the patient journey.

What did ChiroCandy run?

ChiroCandy's work for the practice included Meta advertising, Google Ads, and Google Business Profile optimization. The public evidence on this page keeps profile activity separate from paid-social lead results. It does not isolate the incremental effect of any one service.

What did the office do?

Dr. Patel films and uploads a new video nearly every week, unprompted, which is what makes the creative refresh possible. The office is fast on diary and scheduling changes so booked leads actually get slots.

What result will we stand behind?

The public Google Business Profile report displays 924 actions for June 1–July 1, 2026: 179 call-button clicks, 489 direction requests, and 256 website clicks. Its tracked-keyword overview shows an average rank of 7.3 and average visibility of 70% across 10 keywords. These are reporting-system measures for that tracked set, not a claim of ranking first everywhere. Google Business Profile activity can include both organic and Google Ads interactions; this report does not establish SEO-only attribution, attended appointments, or revenue.

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Ipswich Spine Clinic