When it comes to digital marketing, what worked yesterday may not work today.
So, if you want to stay ahead of the game, you need to always be on the lookout for shifts in consumer behavior, new trends in the industry, and emerging advertising strategies.
In recent years, the way people use social media has changed drastically. Consumers are now more likely to interact with brands on a deeper level, looking for information on products and services that can enrich their lives. This shift opens up a vast array of possibilities for chiropractic marketing.
Do Facebook Ads Work for Chiropractors?
The answer is a resounding yes!
At its core, chiropractic Facebook marketing should always be focused on delivering value to prospective patients whilst also providing a platform for two-way engagement.
But, that doesn't mean you should stop there.
In this article, we'll share the latest trends in Facebook marketing for chiropractors to help you launch an effective Facebook ad campaign that not only drives user engagement but also boosts your bottom line.
Top Chiropractic Facebook Marketing Trends in 2023
Why should you never let your chiropractic marketing strategy on Facebook stagnate?
According to HootSuite, 37% of Facebook users in the U.S. are expected to make a purchase on the platform in 2023.
Did you know that Facebook ads reach more than 62% of Americans aged 13 and above?
As such, it is crucial to always keep an eye on the latest trends and strategies in Facebook marketing to ensure your chiropractic practice stays ahead of the curve. Here are the top 5 chiropractic Facebook marketing trends that you should utilize in 2023 and beyond:
Explore Meta Advantage+ to Automate Your Chiropractic Ads on Facebook
Advantage+ is a revolutionary platform that can help you automate your Facebook ad campaigns. The platform uses advanced algorithms to create custom-tailored ads for each audience segment. With AI-powered features, you can create Facebook ads with laser precision and automate ad placements on Meta's audience network while giving you more control over your budget and maximizing your return on investment (ROI).
Meta Audience Network: All apps, websites, and online services under the Meta umbrella. They include Facebook, Messenger, Instagram, WhatsApp, etc.
The power of Advantage+ lies in its ability to reach more customers in less time. It uses a combination of real-time data, predictive analytics, and machine learning to deliver relevant ads to the right audience at the right time. According to Facebook, Advantage+ eliminates manual and time-intensive processes, allowing you to focus on creating better campaigns while Meta takes care of the rest.
Utilize Micro-Targeting to Reach Leads That Will Most Likely Convert
One of the key emerging trends in Facebook advertising is micro-targeting – going beyond generalized target demographics to focus on specific subgroups or individuals. Instead of trying to cast a wide net and hoping that something works, micro-targeting allows you to focus your efforts on people who are actively searching for a chiropractic care provider.
Factors to consider when micro-targeting on Facebook:
- Age – young professionals, and people aged 45 to 65 are most likely to seek out chiropractic care.
- Location – target people within a certain mileage radius of your office.
- Interests – those who are interested in health and wellness will respond positively to your ads.
The Facebook Ads Manager makes it easy to create a custom audience based on a wide variety of factors. You can get granular with your targeting parameters to ensure that your chiropractor Facebook ads always reach those who are most likely to convert into new patients – saving you money while also increasing your ROI.
Publish Short Form Video Content for Maximum Engagement
Facebook is becoming increasingly saturated with ads, so you need to make sure that yours will stand out from the crowd. One way to do this is by creating short-form video content – videos under one minute in length – to capture the attention of your target audience and get them engaged with your chiropractic-related content.
Why make short-form video content?
73% of consumers prefer to watch a video about a product or service rather than read about it.
Spinal adjustments are ASMR-worthy, and short-form videos can be the perfect way to get people excited about trying out your chiropractic services. Those kinds of content can easily go viral and create a buzz around your brand. Additionally, shorter videos are easier to digest, making them more likely to be seen and shared by your target audience.
Optimize Your Facebook Page, Website, and Landing Pages
There is no better way to showcase your chiropractic practice than by having an optimized Facebook page, website, and landing pages. You need to make sure that all your digital real estate looks professional and is up-to-date. Make sure that when a potential patient clicks on your Facebook ad, they’ll be directed to a professional-looking website, landing page, or an informative blog post that answers all their questions.
Simple ways to optimize your digital real estate:
- Update your social media pages, website, and landing pages with fresh content regularly
- Make sure your website is fast and responsive, so it loads quickly on all device
- Include calls-to-action on each page to encourage potential patients to book an appointment or contact you for more information
- Create high-quality visuals that are eye-catching and engaging
- Use keyword-rich ad copies to boost your search engine optimization (SEO) efforts
Optimizing your online assets not only helps to create a positive first impression but also ensures that those who click on your ad are more likely to book an appointment or sign up for your services. Furthermore, optimizing your website and landing pages can help improve organic search engine rankings and drive even more traffic to your practice.
Explore Augmented-Reality Facebook Ads for Chiropractors
Augmented reality (AR) platforms, such as Meta’s Spark Studio, allow you to create interactive experiences using virtual objects and 3D models. With this technology, you can run Facebook ads that are fun and engaging for potential patients – creating a more immersive and interactive experience that encourages them to learn more about your chiropractic services.
Why jump on the AR trend?
63% of consumers believe that AR can improve their shopping experience.
Chiropractors can create an AR ad that allows potential patients to see what your chiropractic office looks like inside or one that features a virtual spine and shows the effects of chiropractic adjustments to your spine. This type of technology allows you to get creative with your Facebook ad campaigns, which can help you attract more patients and build trust in your brand.
Keep Your Facebook Ad Marketing Strategy Up-to-Date and Relevant
Facebook is constantly evolving and adding new features, so it’s important to stay on top of the latest trends and strategies to make sure you’re getting the most out of your chiropractic marketing efforts.
Whether it’s exploring new targeting strategies, optimizing your website and landing pages, or utilizing augmented-reality ads – stay ahead of the game by researching what’s currently working in the industry and testing different approaches to see what works best for your practice.
Early adopters of emerging technologies and marketing strategies will have a major advantage over those who wait too long to make the switch. So, make sure you stay up-to-date with the changing trends in chiropractic advertising, and don’t be afraid to embrace new technologies when the time is right.
Create Impactful and Compelling Facebook Ads for Chiropractic Marketing With ChiroCandy
If you are looking to create impactful and compelling Facebook ads for your chiropractic practice, ChiroCandy is the premier digital marketing agency for chiropractors in the U.S., offering a wide range of services, including website design and development, social media management, pay-per-click marketing, Google Ads optimization, and so much more.
With decades of industry-specific experience, we know exactly how to create, execute, and optimize effective Facebook ad campaigns for chiropractors. With our team by your side, you can rest assured that your chiropractic marketing efforts will be successful and help you attract more patients than ever before. Explore the latest trends and strategies in chiropractic Facebook marketing today to give your practice a competitive edge. Contact us now to get started.