Inspiring & Equipping You To Think Like A Marketer.

93: Email Marketing For Chiropractors – With Billy Sticker

This episode is a solo-show where Billy discuss 9 key fundamentals of email marketing for chiropractors.

Email Marketing For Chiropractors:

Get an Autoresponder
– Aweber (My favorite) chirocandy.com/aweber (Affiliate link)
– MailChimp
– ConstantContact

9 Fundamentals of Email Marketing
1. The “From”
2. The Subject Line
3. Content (PAST Formula)
4. Call To Action
5. Purpose (Branding, Promotion, Reactivations, etc)
6. Measurable
7. Instant Feedback
8. Valuable
9. Types of Content (YouTube videos, Secrets, Tips)

More From This Episode:

THE CHIROPRACTIC MARKETING CHALLENGE

What You’ll Get…
  •  3 Complete Marketing Funnels!
  •  5 Days of Training – Learning The Funnels
  •  Private Facebook Group for support!
  •  Partner with other doctor for accountability!
  •  And more… All For FREE!

Take The Marketing Challenge…

style1a-button

Chiropractic Marketing Challenge chirocandy.com/challenge

 

 

 

 

 

 

 

CC 075 | 3 Chiropractic Marketing Funnels – Interview With Dr. Chad Woolner

DrChadWoolner

Today, Billy talks with Dr Chad Woolner about 3 chiropractic marketing funnels.

Dr. Chad Woolner began his Chiropractic practice in 2009.  Right smack in the middle of one of the worst recessions in our country’s history.  During those first few years he struggled to find marketing strategies that actually worked.  He hired some of the supposedly best chiropractic consulting groups in the industry.  He worked their systems only to find that their systems were ineffective, outdated, and irrelevant.
It was right at this time that he decided to devote himself to seeking out strategies that really worked.  After years of blood, sweat and tears, he has created a proven system that generates consistently high numbers of quality new patients each month into his practice.  He has studied with the best of the best when it comes to business and marketing.

As a result of countless hours of study, implementation, testing and tweaking he has developed cutting-edge online marketing strategies that have not only transformed his practice but other chiropractic practices throughout the nation as well.

In addition to this, he recently launched The Reboot Podcast which provides chiropractors with motivation, inspiration, strategies and tactics to help them succeed and thrive in this new economy.

He wants to ensure that no other chiropractor ever has to struggle the way he did by taking advice from so many of the big box chiropractic consulting groups that are so completely out of touch with what really works in today’s market.  Currently he has launched a 3 Core Funnel Marketing system that he teaches in a free webinar.

In this Episode – 3 Chiropractic Marketing Funnels:

  1. Reboot Funnel: 10-15 New Patients per month
  2. Epic Funnel: 30+ New Patients per quarter
  3. Proof Funnel: Steady monthly stream of New Patients

You can check out more at:

Chiro Funnel Secrets Webinar  (chirocandy.com/chirofunnels* affiliate link)

RebootYourPractice.com

 

 

 

CC 049 | Saving Lives – Interview W/ Dr. BJ Hardick

DrHardick

Billy Sticker and Dr. B.J. Hardick talk chiropractic and saving lives on this episode of chirocandy.

Dr. B.J. Hardick has dedicated his life to maximizing the health and human potential of his community. His Centre for Maximized Living in London, Ontario is one of the largest health care clinics of its kind in North America. In Dr. Hardick’s seminars and care for patients, he teaches and implements the principles of Maximized Living which he has championed his entire life.

Dr. Hardick received his Bachelor of Science at Queen’s University in Kingston, Ontario. He earned his Doctorate of Chiropractic at Life University in Marietta, Georgia, graduating with highest academic honors and the coveted Clinical Excellence Award.

Dr. Hardick has been a featured speaker and partnered with GoodLife Fitness, the Athletic Club, the YMCA, the Running Room, the University of Western Ontario, Fanshawe College, Metropolitan United Church, the London Children’s Connection, the Canadian Breast Cancer Foundation, and the World Children’s Wellness Foundation to share his expertise. His strategies for nutrition, exercise, detoxification, children’s health, and stress & time management have become the foundation of the Maximized Living Makeover, in which Dr. Hardick has led over 2,000 Londoners to improved life management skills since he initiated the program 5 years ago.

Dr. Hardick was recognized by the Maximized Living Foundation in 2007, receiving its Award of Excellence for his outstanding service to his patients and community. In 2009, Dr. Hardick co-authored Maximized Living Nutrition Plans with Kimberly Roberto and New York Times best-selling author Dr. Ben Lerner. The publication is now used as a nutrition guidebook in over 300 health clinics worldwide.

In 2012, Dr. Hardick served as a contributing author for Maximized Living’s newest best-seller, The Cancer Killers – The Cause is The Cure.  He is a member of the Advisory Board for Greenmedinfo.com, the world’s most-widely reference natural health database.

Dr. Hardick’s mission, through his practice, seminars, and outreach, is to help as many people as possible achieve the optimum levels of physical, mental, and spiritual health and happiness which are their birthright.

In This Episode:

Corrective Care vs Wellness Care
Starting Over From Scratch
Saving Lives

 

More From Dr. Hardick:

Natural Health: DrHardick.com
Facebook: Facebook.com/DrHardick
FREE: Real Detox eBook

Extras:

American Posture Institute: FREE Certified Posture Expert Training Videos

 

 

 

 

 

CC 044 | Having Purpose Bigger Than Your Fears – With Dr. Otto Janke!

OttoJanke

This week Billy Sticker sits down with Dr. Otto Janke and discusses having purpose bigger than your fears.

“I didn't know what Chiropractic was, or that the philosophy of Chiropractic was already in me until I discovered it one day” says Dr. Otto Janke. “It was THAT day that I became a Doctor of Chiropractic. The schooling was really quite secondary from that point”.

Janke found the definition in a book and it was attributed to Palmer College of Chiropractic. “I ran back to my apartment, called them and said ‘Send me everything you have. I am coming to Palmer”.
“I found my gang. My tribe. And it was like nothing I had experienced before” Janke says enthusiastically. The next year found him in Davenport, Iowa at Palmer and the rest is history. “I always knew I would go back to my hometown (Cortland, NY) to help my friends and family to be healthier. That mission has not stopped”.
In practice since 1992, Janke now has the great opportunity to teach, coach, and lead other DCs as a coach with Chiropassion Consulting (www.chiropassionconsulting.com). “One of the biggest areas I work with Docs is their communication of Chiropractic. People will love Chiropractic if you can help them see that it is really what they want”, Janke says. “I do this often with what I call ‘disruptive marketing', where you reposition them mentally”.
Dr. Janke speaks often to groups, organizations, and companies on Chiropractic, longevity, and on his first book, “You Were Born to be Healthy”,  which can be found on Amazon.
In This Episode:
  1. Get Back To Your True Voice
  2. Your Purpose Must Be Bigger Than Your Fears
  3. Become A GREAT Public Speaker!
  4. Certainty
  5. Clarity
  6. Confidence
  7. Communication
Dr. Otto Janke's Book, Your Were Born To Be Healthy on Amazon
HealthyBook
Find Dr. Janke: 
More Tools:
Join C4 for Only $1! chirocandy.com/c4

CC 023 | How To Land Your First Professional Sports Team – Interview With Dr. Mark Wade

DrMarkWade

This week Dr. Mark Wade discusses how to land your first professional sports team.

Dr. Mark Wade is the co-founder of the American Posture Institute with a combined experience of more than 10 years. Dr. Wade has a passion for posture and health that has driven him to become one of the best Postural Practitioner in the world. Dr. Wade values the importance of increasing knowledge and advancing his ability to help others. Having graduated with dual degrees in chemistry and biology, he then raised his education to the highest level, by becoming a Doctor in Chiropractic. From this point forward as a chiropractic physician Dr. Wade has obtained a PhD in Public Health, establishing him as one of the few Postural Practitioners in the world to obtain this.

Having a vast level of knowledge and experience Dr. Wade honed his skills specifically through many levels of postural specializations such as: Certified Postural Exercise Professional, Certified Postural Expert, Certified Functional Patterns Practitioner as well as becoming a Posturologist.

Dr. Wade is the creator of the internationally renown posture programs, 12 Weeks To Better Posture™ and FITPosture™ as well as the developer of the CPC (Complete Posture Correction™) Protocol. Dr. Wade is also the inventor of the ‘Spinal Push Test’, which is used for detection of postural instability.

Dr. Wade has been a featured speaker all over the world including the International Functional Medicine Conference in 2014, as an expert in posture and health. His opinion on posture and function is valued as one of the highest levels of expertise in posture.

Dr. Wade has published research in the field of Posture correlating the importance of posture for children in public schools, as well as having written for local and international publications. Dr. Wade has also written several books on the topics of posture, self-development, and co-authored the textbook “Principles of Posturology”.

Clinically Dr. Wade has worked with professional athletes and sports teams in every major sports arena and boasts a total of 7 national championships from 5 different sports teams. Dr. Wade has served as the official Postural Practitioner for the 4 Time National Champions – Parma Panthers. He has become widely known for his ability to help individual athletes and teams perform at their maximum potential. In addition to his clinical work Dr. Wade also trains other health professionals to become postural experts,
and helped develop what is considered the best postural certification program in the world.

 

Discussed In This Episode:

  1. No your UEP   (Unique Expert Position)
  2. Look the Part
    1. Talk their lingo
    2. Be congruent
    3. Hang up sports memorabilia etc.
  3. Start Small
  4. Get a referral
  5. How to get paid
    1. Exchange for service
    2. Publicity
    3. Paid a stipend
    4. Athletes cover payment

 

Tools Discussed In This Episode:


sports-team1

Free Gift!: How To Land Your First Sports Team eBook

Certified Posture Expert Free Training

Episode 020 | Posture By Design with Dr. Krista Burns

 

 

 

10 Reasons Writing A Book Could Explode Your Practice

10ReasonsWhen it comes to growing your business, there are some things that will run consistent in any type of company.  A few of these items include generating leads, converting those leads to paying clients, generating referrals, keeping clients coming back, positioning yourself as the go-to-leader in your field, just to name a few.  Writing a book may be one of the single greatest tools you can use to help accomplish most of these key elements.

While there are many things that can help you grow your practice, writing a book could very well be one of the best ways. Several reasons for writing a book include:

Reason #1: Credibility. Being a chiropractor already gives you credibility, but what sets you apart from other DCs? If you write a book on your area of expertise, it can set you apart. All else being equal, people will choose the author (a recognized expert) nine times out of 10.

Reason #2: Free publicity. Being a doctor and an author can make it easy to get media attention. Your local media is always looking for quality content for their followers (TV, newspapers, local magazines, radio). You can write a press release and attract media attention worth tens of thousands of dollars in free exposure for you and your practice.Continue Reading …