Inspiring & Equipping You To Think Like A Marketer.

CC 018 | Writing A Book & Becoming The Authority – With Billy Sticker

billysticker

This week we talk about how writing a book can help you grow your practice.

According to a USA Today survey, 82% of Americans want to write a book.  That means 8 out of 10 people want to write a book.  I think this is incorrect.  I think most of them want to “have written” a book… not actually write it themselves.  Let's face it, writing a book can be a daunting task.  I developed a step-by-step formula to plan, organize, write, edit, design, and print your book.  There is a way to make this process simple.

I have written 4 books, 3 of which were written in only three weeks each.   And now I want to help you write your book.

Things Discussed In This Episode:

library

My Library

1. You Have A Book In You
– Legacy
– Grow Your Practice
2. No Greater Time In History To Be A Chiropractor
– Acceptance
– Internet/Social Media
3. Invest In Yourself
– Time
– Money
– Become more valuable

How would I grow a New Practice?

1.  Start on a book (DCInstantInfluencer)
2.  Join 1-2 group fitness classes – (Dr. Tory Robison)
– always wearing Practice Branded gear (t-shirts, etc.)
3.  Other Businesses: Lunch-and-Learns
4.  Dinner Talks (Dr. Zaino)
5.  Screenings (Dr. Tabor Smith)
6.  Publicity from book
– Radio, TV, Magazine, Etc.

Connect With Billy Online (That's me:-)):

Twitter: @billysticker
Facebook: /billysticker
Instagram: @billysticker

Tools Discussed:

DC Instant Influencer – By Billy Sticker

The Screener – By Dr. Tabor Smith

Dynamic Dinner – By Dr. Chris Zaino

CC 006 | The Power of Patient Education & Reputation Management – Interview with Dr. Len Schwartz

schwartz

On this episode of ChiroCandy, we visit with Dr. Len Schwartz.

Dr. Len Schwartz was a practicing chiropractor for 12 years. After only 3 years in practice, he built one of the largest practices (if not the largest) in the Philadelphia, PA area. After six years in practice he owned one of the largest by-referral-only practices in the country. He actually had a sign outside his door that said, “You must know someone to get in!”

Additionally, after discovering he had some very rare and unique marketing, advertising and copyrighting skills, Dr. Len launched a marketing company in 1999 in order to help other doctors, professionals and small business owners build their practice. Interestingly enough, Chet Holmes (New York Times best selling author and Fortune 500 strategist) told Dr. Len that “he has never met another doctor or professional with the same level of marketing, advertising and copyrighting skills as he”.

Dr. Len is also one of the only doctors in the world (if not the only doctor) to have worked and/or partnered with some of the biggest names in marketing and business-building. They include: Jay Abraham, Chet Holmes, Tony Robbins, Bill Bartmann, Michael Gerber, Janet Switzer, Christine Comoford, John Assaraf, Gary Ryan Blaire, Alex Mandossian, Ron Legrand, and many more.

Dr. Len has “mastered” the step-by-step strategic marketing process that would enable any doctor or professional to automate the growth of their practice as well as penetrate and then completely dominate their market. Dr. Len’s has presented his famous lecture, “The 7 Musts of Marketing for Building A Million Dollar Practice” to over 20,000 people!

Things Discussed in this episode:

1. Continued Pt Education DAILY!
– Commit to 10-15 seconds educating your patients every visit.
– This leads to them staying,
– Paying and
– Referring more.

2. Staff needs to be 100% on board and behind you!
– Staff education is just as important as patient education.

3. Be 100% Honest.
– Treat patients as a family member.
– Acknowledge their problem.

Key Take Away:

Patient Education is vitally important to the health of your practice!

Tools Discussed: (Some links may be affiliate links.  If you decide to take advantage of a product or service, I may get a commission.  Thank you.)

Pro2ProNetwork: Professional referral network

Squeaky Clean Reputation: Online reputation management

Instant Influencer: How to write a book and use it to grow your practice.  This is my course that Dr. Tabor used to write both of his books.

 

Find Dr. Len Schwartz:

Facebook: /len.schwartz1

Twitter: @DrLenSchwartz

Blog: drlenschwartz.com

 

 

Hope you enjoy this episode.  Leave a comment below to let us know your thoughts!

 

 

 

10 Reasons Writing A Book Could Explode Your Practice

10ReasonsWhen it comes to growing your business, there are some things that will run consistent in any type of company.  A few of these items include generating leads, converting those leads to paying clients, generating referrals, keeping clients coming back, positioning yourself as the go-to-leader in your field, just to name a few.  Writing a book may be one of the single greatest tools you can use to help accomplish most of these key elements.

While there are many things that can help you grow your practice, writing a book could very well be one of the best ways. Several reasons for writing a book include:

Reason #1: Credibility. Being a chiropractor already gives you credibility, but what sets you apart from other DCs? If you write a book on your area of expertise, it can set you apart. All else being equal, people will choose the author (a recognized expert) nine times out of 10.

Reason #2: Free publicity. Being a doctor and an author can make it easy to get media attention. Your local media is always looking for quality content for their followers (TV, newspapers, local magazines, radio). You can write a press release and attract media attention worth tens of thousands of dollars in free exposure for you and your practice.Continue Reading …