When it comes to growing your business, there are some things that will run consistent in any type of company. A few of these items include generating leads, converting those leads to paying clients, generating referrals, keeping clients coming back, positioning yourself as the go-to-leader in your field, just to name a few. Writing a book may be one of the single greatest tools you can use to help accomplish most of these key elements.
While there are many things that can help you grow your practice, writing a book could very well be one of the best ways. Several reasons for writing a book include:
Reason #1: Credibility. Being a chiropractor already gives you credibility, but what sets you apart from other DCs? If you write a book on your area of expertise, it can set you apart. All else being equal, people will choose the author (a recognized expert) nine times out of 10.
Reason #2: Free publicity. Being a doctor and an author can make it easy to get media attention. Your local media is always looking for quality content for their followers (TV, newspapers, local magazines, radio). You can write a press release and attract media attention worth tens of thousands of dollars in free exposure for you and your practice.Continue Reading …