Inspiring & Equipping You To Think Like A Marketer.

CC 019 | 3 Simple Steps For Marketing Your Chiropractic Practice Online

3SimpleSteps

This week we discuss the content of my book 3 Simple Steps For Marketing Your Local Business Online.

Things Discussed In This Episode:

Robert Cialdini's, Influence: The Psychology of Persuasion

1. Reciprocity
2. Social Proof
3. Liking
4. Authority
5. Scarcity
6. Commitment and Consistency

3 Simple Steps For Marketing:

1. What Is Your Purpose Online?
2. Planning Your Marketing
3. Creating Your Presence

The 5 C's Of Social Media Marketing
1. Crowd: Everyone
2. Community: Your Prospects
3. Concerns: Problems of Your Prospects You Can Solve
4. Content: Creating Valuable Content That Addresses The Concerns of Your Community
5. Customer: Turning The Community into Customers (Patients)

Past Episode Discussed:
Dr. Tory Robson Interview Part 1
Dr. Tory Robson Interview Part 2
Dr. Matthew Loop Interview
Chris Burfield Interview
Dr. Ed Osburn

 

These Books on Amazon (Affiliate Links)

3SimpleSteps    Influence

 

 

 

 

 

 

CC 011 | Establishing Yourself As The Authority – Interview with Dr. Ed Osburn

DrEdOsburn

This week we visit with Dr. Ed Osburn of The Chiropractic Philanthropist.

Dr. Ed practiced for 14 years–creating a thriving family wellness office with his equally enthusiastic wife, Dr. Karen Osburn.

He was forced to exit his dream practice after being diagnosed with a severe illness. However he knew that he had to bounce back and become part of the profession he loved.

Dr. Ed has developed a strong following of chiropractors worldwide through hosting his podcast, The Chiropractic Philanthropist.  He continues to give back to the profession by developing tools such as TCP Academy, coaching and public speaking.  In this episode we discuss establishing yourself as THE authority in your market.

Things Discussed in this episode:

1.  You must have systems.
– Patient Systems
– Marketing Systems
– Etc.

2. Become an Authority:
– Be in every space
– Audio/Podcast
– Write a book
– Social Media: FB, Twitter, YouTube, Instagram, etc.

Starting a New Practice:

Chamber of Commerce
Screening
Health Talks
Coach/Mentor

Tools Discussed:

TCP Academy

How To Write A Book

Find Dr. Ed Osburn:

Podcast: The Chiropractic Philanthropist

Website: DrEdOsburn.com