188: Q4 Marketing Stack: AI+Meta Ads+Videos= Results
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Summary:
In this episode of the ChiroCandy podcast, Billy discusses strategies for maximizing success in Q4, emphasizing the importance of maintaining momentum during the holiday season. The conversation covers the significance of building authority through video marketing, enhancing conversions with AI and quick lead responses, and the necessity of standing out in a competitive market. The host also highlights the value of community engagement for referrals, innovative marketing strategies for established practices, and the impact of consumer confidence on business growth post-election.
Takeaways
- Don't coast through the holidays; double down on efforts.
- Building video audiences can significantly enhance patient engagement.
- Speed to lead is crucial for improving conversion rates.
- Your content should reflect your personality to connect with patients.
- Competing effectively requires consistent and quality content.
- Community involvement can lead to referrals even from non-patients.
- Reactivation campaigns can revive past patient relationships.
- AI can streamline patient booking and improve efficiency.
- Consumer confidence is rising; leverage this for growth.
- Establishing authority in your market is key to long-term success.
Case Study #1: https://go.chirocandy.com/case-study
Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho
