Organic Facebook marketing is quickly becoming a thing of the past.
Gone are the days when you could easily reach potential patients with a few cleverly worded posts and strategic timing. Now, with the sheer amount of competition on the platform, you need to pay to play.
This means investing your hard-earned money in chiropractic Facebook ads.
Unfortunately, many chiropractors spend more than they need to on chiropractic Facebook marketing. This can be a huge drain on limited resources, especially if you are running a smaller practice.
Don't make the same mistakes!
Read on and we'll spill the secrets to making the most of every dollar you spend on Facebook ads for chiropractic marketing.
How Much Do Facebook Ads for Chiropractors Cost?
Let's begin by saying that there is no one-size-fits-all answer to this question.
The cost of chiropractic advertising on Facebook will depend on a variety of factors, including the size and scope of your campaign, the targeting options you choose, and many others.
But to give you a rough idea of the estimated cost per click (CPC) and cost per mile (CPM) across all industries, Business of Apps reports that the average CPC is around $0.44, while the average CPM is around $14.90.
- Cost per Click (CPC) – The amount of money you pay each time someone clicks on your ad
- Cost per Mile (CPM) – The amount of money you pay for every thousand times your ad is seen.
Wordstream has also conducted a thorough study that reveals Facebook advertising benchmarks in various market sectors. You can check out the research here, to give you a better idea of the expected costs of running a Facebook ad campaign in your niche.
5 Ways to Save Money on Your Chiropractic Ads on Facebook
Now that you have a better idea of what to expect in terms of cost, here are some tips to help you create Facebook ads for chiropractors that won't break the bank:
Start Small and Scale Up as You Go
Unless you already know the ins and outs of the Facebook Ads Manager, it's best to start small with a low budget and test the waters first. This way, you can experiment with different types of ads and targeting options to find what works best for your practice before investing too much of your marketing budget.
Take the time to refine your Facebook marketing strategy before spending too much on Facebook Ads.
If it's your first time running chiropractor Facebook ads, you can launch micro-campaigns and analyze the data to determine which types of ads are performing well, then adjust your strategy accordingly. This simple approach helps you find the formula that works best for your business and prevents you from wasting money.
Focus on Quality Over Quantity
The more ads you run, the more money you'll have to shell out. Although it's tempting to blanket Facebook with your ads, this approach can be a huge drain on resources and may not yield the results you want. Instead of running multiple ads at once, focus on quality over quantity. Create fewer ads and spend more time perfecting each ad copy.
Ads with high relevance scores cost less and yield better results, so be sure to invest your time and effort in creating powerful, compelling ads.
You also need to optimize all your digital assets to streamline your sales funnel. From the ad itself and your Facebook page to your website and landing pages, make it easy for potential patients to book an appointment and get in touch with your practice. Most importantly, ensure that your Facebook ads link to a well-designed landing page or website.
Be Highly-Specific With Your Facebook Ad Targeting
If you want to run Facebook ads for chiropractors on a budget, it's essential to be as specific as possible when targeting potential patients. You need to set a custom audience that fits the profile of your ideal patients. The more granular you are with your targeting options, the easier it will be to reach your target audience and maximize your ROI.
The key to successful Facebook ad targeting is to use a combination of demographic-driven, interest-based, and location-specific targeting.
In addition to creating custom audiences, you also need to use lookalike audiences, so you can be sure that your ads are being served up in front of a much wider, but targeted market and that your digital marketing efforts are leading to conversions.
Harness the Power of Meta Pixel and Advantage+
Artificial intelligence, machine learning, and predictive analytics are some of the most powerful tools for optimizing your chiropractic Facebook marketing strategy. Advantage+, in particular, uses sophisticated algorithms to identify which audiences, campaigns, and placements are delivering the highest ROI.
Meta claims that Advantage+ can increase your return on ad spend (ROAS) by up to 32%.
Meanwhile, Meta Pixel is a piece of code that you can place on your website to see whether or not you are meeting your Facebook ad campaign objective. It gives you real-time insights into your ad performance allowing you to make data-driven decisions to optimize your Facebook marketing efforts.
Use Retargeting Ads to Reconnect with Potential New Patients
Publishing retargeting ads on Facebook is an effective internet marketing strategy to stay top-of-mind with your target market. These types of ads target people who have already interacted with your ads and Facebook posts in some way but failed to convert into patients.
Retargeting ads can significantly lower your cost-per-click (CPC) while boosting click-through rates (CTR).
Since you are already targeting warm leads, you can use retargeting ads to close the deal and turn them into patients. These types of ads also help nurture relationships with existing patients, allowing you to get more out of every ad dollar spent.
Bonus Tip: Focus on Lead Generating Ads
Instead of launching Facebook ad campaigns that simply generate brand awareness or drive traffic to your website, focus on lead-generating ads that actually get potential patients to book an appointment.
You can entice people to take action by:
- Offering free consultations or discounts on chiropractic services
- Creating a sense of urgency by running limited-time offers
- Using different types of ads—such as video or carousel ads—to make your campaign stand out
- Crafting compelling and persuasive calls-to-action (CTAs)
By focusing on lead-generating campaigns, you can maximize the effectiveness of your Facebook ad spend and transition potential patients from leads to actual paying customers.
Want to Make the Most of Your Chiropractic Facebook Ads Budget?
If you want to stretch your chiropractic Facebook marketing budget as far as possible, our team of certified digital advertising experts at ChiroCandy has you covered. We are the leading Facebook ad agency for chiropractors in the U.S., helping chiropractic practices maximize their ROI and grow exponentially.
We also offer a wide range of digital chiropractic advertising services, including website design and development, search engine optimization, Google Ads management, and so much more. Contact us today to learn more about our services and find out how we can help you make the most of your online marketing budget and get the results you are looking for.