Having a strong online presence is critical for any modern chiropractic practice. With more and more people going online to find local chiropractic businesses and services, if your office isn't visible on the web, you're missing out on connecting with a huge portion of potential chiropractic patients.
Social media, in particular, has become one of the most important digital marketing channels for chiropractors looking to boost their practice. Platforms like Facebook, Instagram, and YouTube offer an unparalleled opportunity to build lasting patient relationships, increase your credibility, educate the public on chiropractic care, and drive new patient leads into your practice.
Read this blog post to learn more about social media marketing for chiropractors.
Why Chiropractors Need a Social Media Presence
Here are some of the key reasons why actively engaging on social media needs to be a priority:
Increased Visibility and Discovery
Social media provides an opportunity for chiropractors to increase their visibility and allow new patients to discover their practice. Over 80% of internet users have at least one social media profile, which provides access to a massive target audience that chiropractors should make their services visible. By maintaining active social media profiles and posting regularly, chiropractors can enable people to easily find and learn more about their practice.
Builds Trust and Credibility
Chiropractors can use social media to build trust and credibility for their practice by consistently publishing helpful, informative content that educates patients and establishes the chiropractor as an expert. This content strategy makes potential patients more likely to book an initial appointment, as they view the chiropractor as reliable and knowledgeable.
Patient Retention and Engagement
Social media allows chiropractors to stay connected with existing patients, offer helpful tips related to their care plans, and further strengthen doctor-patient relationships between visits. Patients who are actively engaged with their healthcare provider on social media are much more likely to continue seeing the same chiropractor long-term rather than switch to a new provider.
Lead Generation and Sales
Chiropractors can use social media ads and organic unpaid posting. They help promote their services, run promotions and contests, and drive new patient leads. Having an established social media audience provides numerous opportunities to increase lead generation and sales for any chiropractic practice.
Core Social Media Strategies for Chiropractors
Now that we've covered the major benefits, here are some proven social media marketing strategies chiropractors should focus on:
Build a Multi-Platform Presence
Establishing profiles on multiple major platforms is crucial to maximize visibility. Start by creating chiropractic business pages on Facebook, Instagram, and YouTube, at least. Likewise, keep branding consistently across channels. However, chiropractors must tailor their approach for each network. For example, focusing on short videos for Facebook, engaging posts for Instagram, and longer tutorial-style videos on YouTube based on typical user behavior.
Share Chiropractic and Wellness Education
Share short educational videos explaining chiropractic techniques. Also, create graphics and infographics illustrating ergonomic tips or back health information. You can also publish written posts covering natural health topics. Position your practice as a trusted resource by publishing valuable content educating social media followers on the principles of chiropractic care and wellness approaches. Demonstrating expertise builds credibility.
Promote Specialized Services
Use social platforms as a showcase for any niche services your practice offers, such as pediatrics and prenatal care. Tailor content and messaging specific to each specialty while inviting followers to book appointments for those services. For example, share prenatal health or other social media marketing tips for chiropractors on Instagram along with a swipe-up booking link for expecting mothers.
Engage Followers with Valuable Content
Spark consistent engagement by posting wellness tips that chiropractic followers can apply in their daily routines. Also, keep running patient giveaways and contests, asking questions to prompt discussion, and incentivizing social shares. This increases reach and visibility over time. For example, share a quick stretching video for desk workers with an engaging caption. Always add a catchy call to action at the end by sharing your contact number or email.
Leverage Paid Advertising
Mastering paid ads on Facebook and Instagram allows chiropractors to get content into the feeds of local chiropractic followers. Use precise ad targeting around treating specific conditions. Also, highlight new patient special offers to drive conversions.
Analyze Metrics and Optimize
Review performance metrics across social channels to determine which post types and topics resonate best with your audience. Double down on what works while phasing out less effective approaches over time. Paid advertising platforms also provide detailed analytics to optimize ads.
Executing a Results-Driven Social Strategy
As we've covered, an effective social presence is crucial for today's chiropractor, but posting occasionally isn't enough. You need an optimized, effective strategy if you want to maximize your reach, engagement, and return on investment.
Research Ideal Client Personas
First, develop an in-depth understanding of your prospective patient demographics. Then, target potential client personas. Factors like age, location, gender, conditions treated, and patient values determine who you should target and inform content.
Establish Your Goals
Define your core goals and KPIs to track, whether it's driving patient traffic to the website, increasing new patient conversions, boosting engagement rates, or growing your following. Measure against these goals consistently.
Create an Editorial Calendar
Plot out themes, topics, and content types month-by-month across each platform to maintain consistency. But also leave room for flexibility to respond to trending topics.
Develop Processes for Content Creation
Document processes for posting posts, creating videos, editing content, and scheduling social publishes to ensure consistent outputs.
Analyze Performance Data
Analyze engagement rates, reach, link clicks, ad metrics, or other KPIs in each platform's analytics tools. Find out what content types and topics resonate most with your audience. Double down on those while phasing out underperformers.
Refine and Improve
Treat social media marketing as an always-evolving process. Refine your strategy based on data and patient feedback to achieve the best results. What worked six months ago might not work as well today as algorithms and audiences change.
Summing Up Social Media Marketing for Chiropractors
Maintaining an active presence on social media platforms is no longer optional for modern chiropractic practices—it's essential.
Used strategically, social media enables chiropractors to build lasting patient relationships. It helps them position themselves as trusted experts. It educates the public on chiropractic care, and promotes their practice to drive a new patient base.
While finding the time for social media amidst running a practice will always prove challenging, it must become a top priority. The platforms offer unparalleled reach and discovery compared to traditional marketing tactics alone.
By implementing a social media marketing strategy tailored to your ideal chiropractic patients, your chiropractic practice can gain a competitive edge. It pays dividends for years to come through increased patient loyalty, more online reviews, and a steady stream of potential patient referrals.
Get New Patients from Social Media Marketing
If you're a chiropractor interested in attracting potential patients by increasing your social media presence, contact the social media marketing experts at ChiroCandy. For over a decade, we've helped chiropractors build effective Facebook, Instagram, and YouTube marketing strategies. Learn more about our social media packages tailored to grow your practice.
Which is the best social media marketing tool for chiropractors to attract potential patients?
Chiropractors can use platforms like Facebook and Instagram to publish helpful content and promote their chiropractic services. They can also run contests/promotions, advertise, and engage with potential customers seeking chiropractic care. This helps drive new patient leads into their practice.
When does it make sense for a chiropractor to use a chiropractor's social media agency?
When a chiropractor doesn't have the time or in-house expertise to manage chiropractor social media marketing, hiring a chiropractor social media company can make sense. These agencies handle content creation, search engine optimization, community management, and ads. They also optimize the chiropractic marketing strategy to deliver results.
What is a typical social media marketing cost per hour for chiropractors?
Most chiropractor social media agency’s rates range from $50 – $150 per hour depending on the digital marketing services, experience level, and location. Complex services like graphic design or video creation carry higher hourly costs.
How can chiropractors manage the cost per click in social media marketing?
Chiropractors can manage cost per click by assessing campaign data and setting optimal budgets for each ad set. Also, they manage it by targeting engaged users, creating click-worthy creatives, and using negative keywords to avoid irrelevant clicks.
What might a monthly cost for chiropractor social media marketing look like?
Expect around $1,500 – $4,000 per month for chiropractor social media marketing. However, costs vary based on market rates, deliverables included, experience level, etc. Also, it depends on whether a service is provided through an agency or freelancer.