With its vast reach and robust paid advertising features, Facebook is an invaluable asset for chiropractic practices that want to make a splash in the digital space.
Unfortunately, many chiropractors fail to truly capitalize on the platform’s full potential and end up squandering their budget trying to take a shot-in-the-dark approach to Facebook advertising.
How does this happen?
The problem usually lies in a misdirected targeting strategy.
A lot of chiropractors think that the more people they target, the better their chances are of connecting with the right audience. But in reality, this scattergun approach is ineffective and often a waste of resources.
If you want to create Facebook ads for chiropractic marketing that get real results, read on as we share our top tips to help you reach your target audience—so you can deliver the right message at the right time—and get the most out of your chiropractic advertising efforts on Facebook.
Let's get started!
Three Types of Ad Audiences on Facebook
To help you better target the right people for your chiropractic ads on Facebook, you must first understand the three different types of Facebook audiences: saved, custom, and lookalike audiences.
Saved Audience
Setting up a new audience is the default targeting option inside the Facebook Ads Manager. The first time you run a Facebook ad campaign, you will be asked to create a saved audience for your ad set. This is the most basic targeting option, and it allows you to target audiences based on their age, gender, location, interests, and other demographic factors.
Custom Audience
Custom audiences are composed of people who are already familiar with your business, such as past customers or website visitors. They are those who have already interacted with your practice in some way, so you can consider them as ‘warm leads' who are more likely to convert into actual paying customers.
Lookalike Audience
Lookalike audiences are generated by Facebook’s algorithm, which scours the platform for people who share similar characteristics with those already in your custom or saved audiences. This helps expand your reach beyond just your existing clients and website visitors, allowing you to target potential new patients who aren’t familiar with your practice yet.
Now that you know the types of audiences you can target with your chiropractic ads on Facebook, here are some tips and tricks to help you zero in on the right people with your chiropractor Facebook ads.
Top Tips to Improve Your Chiropractic Facebook Ad Targeting
If you want to run Facebook ads that attract qualified leads like a magnet—and result in more conversions—you need to focus on getting your target audience right. Below are some of the best ways to do that.
Prioritize Audience Quality Over Quantity
Don’t just target as many people as you can, focus on targeting the right people instead. Narrow down your target audience to those who are most likely to respond positively to your chiropractic ads. Use Facebook's Audience Insights so you can go beyond basic demographics and dig deep into users' interests, behavior, and lifestyle.
Why prioritize audience quality when launching a Facebook ad campaign?
- More effective targeting and better conversion rates
- Cost-effective way of running Facebook ad campaigns
- Higher return on investment (ROI)
- Improved customer relationships and engagement
Segment Your Audience into Smaller Groups
Inside the Facebook Ads Manager, you can create multiple saved audiences for testing purposes so you can better understand who engages with your ads the most. This way, you can segment your target audience further and adjust your targeting criteria in each ad set to ensure that you are reaching the right people at all times.
Why take a granular approach to chiropractic Facebook marketing?
- Enhanced targeting capabilities
- Better understanding of consumer behavior
- Ability to customize messages for each demographic group
- Avoid wasting resources on leads that are unlikely to convert
Use Retargeting Ads to Create Facebook Ads That Convert
Retargeting ads are one of the most powerful tools in your marketing arsenal. By showing relevant Facebook ads for chiropractic marketing to those who have already interacted with your practice in some way, you can bring them back into the fold and encourage them to take action.
Why use Facebook retargeting ads for chiropractic marketing?
- Generates more qualified leads
- Increases conversions at a lower customer acquisition cost
- Higher return on investment (ROI) over time
- You can use Meta Pixel for conversion tracking and optimization
Target Lookalike Audiences to Widen Your Reach
Instead of depending on cold traffic to find new leads, use Facebook’s lookalike audience feature to search for people with similar interests or characteristics as your existing targeted audience. Then, tailor your ad copy and optimize your landing page to appeal to these potential new clients.
Why target lookalike audiences with your chiropractic Facebook ads?
- Finds potential new patients that are not yet familiar with your brand
- Allows you to reach a wider audience outside of your current customer base
- Eliminates trial-and-error approach to audience targeting
- Increases the effectiveness of your chiropractic ads on Facebook
Target People Based on Age and Occupation
In addition to location, two of the main factors to consider when targeting audiences for chiropractic ads on Facebook are age and occupation. Older people might need more frequent visits for health reasons while working adults tend to have higher disposable incomes to spend on health and wellness services.
Why use age and occupation as targeting criteria for chiropractic Facebook ads?
- Increases the likelihood of conversion from leads to customers
- Allow you to focus on people who are most likely to take action after seeing your Facebook ads
- Helps to optimize ad spend by targeting the right people with the right message
- Avoid wasting resources on people who are unlikely to be interested in your services
ChiroCandy: The Best Digital Marketing Agency for Chiropractic Care Providers
In addition to Facebook page management and ads optimization, ChiroCandy offers a wide range of digital marketing solutions that are specific for chiropractic care providers. From designing stunning websites and landing pages to launching impactful Google Ads campaigns and more, our specialized chiropractic advertising services can help you reach the right people, with the right message, at the right time.
Don't settle for generic chiropractic Facebook Ads that don't deliver results. Reach out to our team at ChiroCandy today and discover why we are the number one choice of chiropractic care providers when it comes to quality and affordable Facebook advertising and digital marketing services in the U.S.
